Magento Referencing a *.phtml file in the CMS or using XML and php

 In CMS:

{{block type=”core/template” name=”top_static_links” template=”page/template/top_static_links.phtml”}}

In XML and php:

XML component:

<block type="core/template" name="top_static_links" template="page/template/top_static_links.phtml"/>

php component:

<?php echo $this->getChildHtml('top_static_links'); ?>

Just a php Call - NOT RECOMMENDED!

<?php echo $this->getLayout()->createBlock('cms/block')->setBlockId('videoBannerStaticBlock')->toHtml() ?>